People connect with what they know; e.g. a new version of an old song has long been the ticket to stardom.

As music industry veterans, we turn to what we know: monetizing meaningful connection through familiarity.

How? By combining music-fan psychology with digital-native best-practices, to, ehem, rock your non-music business.

Familiarity is the gateway to meaningful connection.

How can your non-music business or organization tap into the same kind of powerful, meaningful connection that music fans have wielded since Elvis shook those hips?

That's where we come in.

Everyone has fans.

Every individual, group, business or organization of any kind. And now, everyone also has their own virtual stage: Twitter, Facebook, LinkedIn, Google+, YouTube, SMS….

The challenge, for fans and businesses alike, is the same: How do you cut through the noise?

As music industry veterans, we turn to what we know.

Connection motivates fans (a.k.a. target audiences) to passionately support whatever it is they love:

rock stars, sports drinks, businesses, clothing, community organizations, keynote speakers, specialty foods, politicians, furniture, nonprofits, ideologies… you name it!

The trick then, is to both identify and leverage fan-driven emotional value.

Can music-fan psychology be applied to your non-music business or organization?

Heck, yeah.

As modern music neuroscientists have proven, while processing music, our brains draw heavily on experience, triggering a kind of audio-nostalgia. As we listen, we remember. Because we remember, we feel.

When we feel, we connect in more meaningful ways.